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Alpine Fine Foods extends fleet with Beerhouse

Hull, UK: Food wholesaler, Alpine Fine Foods, has extended its refrigerated vehicle fleet using local independent rental company, Beerhouse Self Drive Hire.

The new contract for eight refrigerated vehicles comes as a result of business growth and will allow Alpine to cope with demand ahead of the busy Christmas period. The eight new refrigerated delivery vehicles will operate alongside Alpine’s nine existing multi-temperature delivery vans, which were sourced from Beerhouse at the start of 2012, as part of a £300,000 investment.

Alpine Fine Foods now has 23 vans working out of Hull. Beerhouse has a fleet of multi-temperature vehicles available for daily, weekly and monthly spot hire, plus longer terms if required.

Phil Moses, (left) sales director, Beerhouse with Peter McAlpin, founder of Alpine Fine Foods

Peter McAlpin, founder of Alpine Fine Foods says: “We chose to work with Beerhouse because, like us, they are a Hull-based company and it is part of the ethos of Alpine Fine Foods to support local businesses wherever possible. We wanted to work with a local rental firm so they could provide us with a quick, flexible service and keep downtime to a minimum should anything go wrong with one of our vehicles.

“Over the past year, our business has grown very quickly, especially with us introducing our new butchery department, and we have worked closely with Beerhouse to ensure we can continue offering a fast turnaround for our customers. Our deliveries span a wide area from Leeds to Whitby and everywhere in between, so it’s essential our fleet is always up and running. Christmas is a very busy time for us too, so the additional eight refrigerated vehicles Beerhouse has sourced for us will help us to meet demand.”

Phil Moses, sales director, Beerhouse says: “We have worked with Alpine Fine Foods for just over a year now and we are delighted to see that the business is continuing to grow. We have sourced these refrigerated vehicles specifically for Alpine to ensure they meet their exact requirements. The branded vehicles are economical to run and we have a fleet of replacement vehicles in place should any of the vans need repairing or servicing.

“We predict that demand for refrigerated vehicles will grow over the coming months, due in part to the festive season and also because new legislation governing the storage and delivery of chilled and frozen food has come into play.

“Anyone delivering food for public consumption, from a local butcher to wholesaler, must ensure the food is kept at the correct temperature throughout the delivery process. We are on hand to provide advice to anyone requiring a multi-temperature vehicle for their business, whether for a short or long term period,” he says.