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Culina expands with WeightWatchers distribution

Market Drayton, UK: Food and dairy producer Glanbia Consumer Foods has appointed Culina to manage the distribution of its chilled portfolio into the UK market. The first products to be introduced are a new range of WeightWatchers products for the butter and spreads category.

Based in Ireland, where it is the largest milk supplier, Glanbia has grown in a number of key markets in Europe and North America to become one of the biggest international dairy and food producers.

“A bigger presence in the UK is important to us and we recognised that branded products represented the right way to go,” says William Wake, UK country manager for Glanbia Consumer Foods. “To be successful we needed a supply chain partner that offered a full range of services and scalability to grow with us. Culina met all of our requirements.”

The WeightWatchers Butter Half Fat and WeightWatchers Spread products were launched exclusively with Asda at the end of May. They are manufactured at a Glanbia facility in Belgium before being transported to Culina’s Stafford distribution centre. Orders are then delivered using Culina network of 13 distribution centres. Glanbia plans to grow its UK business significantly over the next three years by adding more branded products to its portfolio and extending partnerships with UK retailers.