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Deltatrak launches new Thermo Trace cold chain solution

Pleasanton, CA, US: DeltaTrak will show its newest ColdTrak TTI cold chain solution technology at the United Fresh 2012 show in Dallas, Texas on 1-3 May.

DeltaTrak’s cold chain solution includes the ColdTrak ThermoTrace TTI labels and the ColdTrak ThermoTrace TTI Service. The solution provides immediate product quality information to anyone that scans the TTI label with a smartphone-based reader.

The free Smartphone application will display a predefined product quality message on the screen of the reader. The message is defined by the ColdTrak ThermoTrace TTI Service customer and customised according to their needs. As an example, the message displayed could say “Good” or “Fresh” indicating the product has not experienced any temperature excursions or it might say “Sell Immediately” or “80% Shelf Life Remaining”. If the product has experienced extreme exposure to abusive temperatures the message might read “Do Not Sell”.

DeltaTrak's cold chain solution provides immediate product quality information using a smartphone-based reader

The ColdTrak ThermoTrace TTI Service provides email or text messages every time the TTI label is scanned anywhere in the cold chain, allowing corrective action to be taken if necessary.

For the first time the visibility of product quality can be observed by anyone in the cold chain all the way down to the user,” says the company.

“Additionally, the customer of the ColdTrak ThermoTrace TTI Service will receive all the information about the product quality whenever the product is scanned.”

The TTI label is a low cost single-use barcode label that supports a variety of preset time and temperature events. The label is activated by pulling a tab. On exposure to temperatures exceeding a threshold temperature it then records the event and the barcode is changed. This enables fast and accurate readings and the system can be integrated into any existing cold chain program with minimal integration and implementation difficulty.

“With our TTI solution anyone can get product quality information instantly. And, because the labels are low cost it is now practical to track shelf life impact down to the carton level,” said Frederick Wu, president and chief executive, DeltaTrak.

“DeltaTrak Cold Chain Solutions give any user along the cold chain instant product quality information by simply scanning the barcode label at any point in time through the cold chain. They are easy to use, extremely accurate and give customers the exact data they need to maintain product integrity and increase safety and shelf life.”