Fowler Welch scoops Asda primary carrier award

Spalding, Lincolnshire, UK: Ambient and chilled goods logistics provider, Fowler Welch, has picked up Asda’s Primary Carrier of the Year award at the supermarket’s prominent Carrier of the Year Awards.

This is the fourth year Asda has granted official recognition to its nationwide network of third party logistics providers, with the ‘Primary’ category now acknowledged as one of the top awards. Fowler Welch was named as the winner against strong competition from some of the industry’s major players. The win also follows Fowler Welch’s receipt of Most Outstanding Service Award from Asda in 2009.

The complexity of the Asda business handled by Fowler Welch is significant. The increasing demand for day-one for day-two lead times and seven-day ordering and delivery across multiple categories makes this achievement even more notable and is truly industry leading.

John Kerrigan, national operations director, Fowler Welch

Summarising Fowler Welch’s contribution to its overall distribution effort in 2011, Asda said: “The strength of an operation is always tested in difficult times, the way an operation reacts often demonstrates their true ability.

“After a difficult year in 2010, this operator [Fowler Welch] completed a full review of operational processes and the service provided. Following through the outputs in a collaborative way has delivered a step-change in service and a great Christmas performance.”

Receiving the award for Fowler Welch, John Kerrigan, national operations director, said: “We’re absolutely over-the-moon with this award. Our Asda business received a renewed focus in 2011 and I’m delighted with how our network rose to the challenge.”

“We’ve set a high benchmark, and it is enormously gratifying that Asda has recognised our efforts in providing our service promise of ‘listening, responding and delivering’,” he said.

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