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Maersk to launch ‘unique coldchain transparency’

Copenhagen, Denmark: Maersk Line is to target “premium perishables” and pharma customers that need greater visibility on shipment status when it begins making advanced monitoring data available to customers from the third quarter of this year, according to an article in Lloyd’s Loading List.

Maersk Line’s Asia Pacific chief executive Robbert van Trooijen told Lloyd’s Loading List that the container line expects its new remote container tracking system to increase its market share of cargo requiring constant temperature control. Last year it launched its new ‘remote container management’ system, which enables the in-box monitoring and management of changes in conditions critical to the safe shipment of perishables.

Although the system has been rolled out across Maersk’s global fleet of 350,000 reefer containers, the box data transmitted by the system has only been made available internally. However, this is set to change.

“In Q3 we will offer our customers full access to reefer performance data by providing a unique cold chain transparency,” he said. “It’s not just GPS technology, but technology that allows you to see what happens inside the container. I think we are so far the first carrier that actually has that type of technology available and ready to deploy now.”

This will be of particular significance for APAC customers in Oceania, especially perishables and primary food exporters in Australia and New Zealand, van Trooijen said.