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Rentruck takes to Speedway

Rochdale, UK: The refrigerated truck and van division of Rentruck will feature as part of its sponsorship of Belle Vue speedway. Belle Vue has landed a new three-year main sponsorship deal and will be known as the Rentruck Aces under an agreement worth five figures a year with the van and car rental company.

Chris Morton, MBE  pictured left with Richard Cotton, Rentruck managing director

Chris Morton, MBE, pictured left, with Richard Cotton, Rentruck managing director

Rentruck will be the main sponsor when the club moves to its new stadium, even though Manchester City Council sanction is still awaited.

Apart from Rentruck, the club’s race suits will also include the logo for Coolrunning, the company’s refrigerated truck division.

Richard Cotton, Rentruck managing director says: “It’s the first time we have done sponsorship of this magnitude. The deal will include vans and cash.

“It’s a business decision but it’s also a labour of love because my dad, Eric, sponsored Chris in the 1980s.

“I asked for a three-year deal with the new stadium coming because that would attract more TV coverage and help to bring in more top class riders to make Belle Vue the Manchester United of British speedway once again.”

Chris Morton MBE, ex-Belle Vue Aces and England speedway rider and now the Belle Vue Rentruck Aces co-promoter says; “David Gordon and I have had an involvement with Rentruck right from when we took over Belle Vue in 2006.

“They have helped us with vehicles, mainly vans for riders. We have enjoyed that relationship and now we are expanding on that.”

“We are very grateful to Richard that they are willing to back us. Three years is a time which suits both sides. With the advent of the new stadium they wanted that period and we were happy to agree.

“I go back with the family for many years. Eric is a long-term speedway fan and he got Richard watching us at Hyde Road when he was a lad.

“When David and I took over Richard was one of the people we phoned because we knew we were going to need vehicles.”