A new approach to the milkround

Pendle, Lancashire, UK: The Modern Milkman, an app-led alternative to the traditional milkman, turned to CoolKit for additional delivery vehicles to handle the growing service.

The Modern Milkman, which started as a milk round in Pendle, Lancashire, now delivers to some 20 towns and cities in the northwest of England with 125 vehicles to manage growing demand for deliveries.

CoolKit’s vehicle solution, developed in collaboration with the customer, is a conversion of a Fiat Doblo van. A prototype allowed the Modern Milkman to trial the design on routes around Greater Manchester and add a few tweaks.

The founder of the Modern Milkman, Simon Mellin said: “Our milkmen and women are the backbone of our business: they’re on the front line, so it is really important to us that they are comfortable and happy.

The founder of the Modern Milkman, Simon Mellin said: “Our milkmen and women are the backbone of our business: they’re on the front line, so it is really important to us that they are comfortable and happy”

“The design we chose was the most ergonomic for our drivers and will help make their job easier, especially now we have a wide range of products. The two-section design will allow our drivers to deliver more products to even more customers, whilst making it easier than ever before.

“We were really happy with CoolKit’s design process. The ability to see a prototype of the custom build modernised milk float made the decisions easier as we could visualise any opportunities or barriers to the design.

“As our business continues to grow, the custom-build milk floats will allow us to further expand our range of return and reuse groceries to encourage even more customers to help us reset our throwaway society.”

CoolKit’s solution developed in collaboration with the customer is a conversion of a Fiat Doblo. A prototype allowed the Modern Milkman to trial the design on routes around Greater Manchester and add a few tweaks to the design

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