Asco expands the fleet

London, UK: Cold Chain News leads the April issue of its print edition with news of Asco Foods fleet expanion.

Asco has agreed a contract hire deal, with maintenance, which puts Prohire in overall charge of its temperature-controlled fleet. The specification of the latest vehicles are 26 tonne Mercedes-Benz Actros with sleeper cabs and Solomons dual compartment bodies with column tail-lifts.

Asco Foods is a wholesaler of authentic fine foods from the Philippines, Thailand, Vietnam and the Asian region and its rapid expansion makes fleet flexibility especially important.

Director Sunny Chadha, pictured above, says: “As our business has evolved, we are carrying larger volumes of bulk goods. That has resulted in needing the right payload and the ability to have the flexibility of ambient, frozen and chilled products in any pallet configuration from 2 + 12 to a straight 16 pallets. Prohire appreciated the requirement and was pivotal in specifying the right vehicles.

“The ongoing service is equally important. Having had experience of working directly with a main dealership for our transport requirements, we realised contract hire with full maintenance was the better way forward, Chadha says.

“The preference is to use a one-stop-shop like Prohire who can offer support for the flexibility we need. Firstly, it has a fleet of alternative vehicles as and when needed, so business interruptions are minimal. Secondly, the team is very responsive and makes life easier for us from procurement to management to maintenance, genuinely going the extra mile to make sure the customer is happy,” he says.

“Having the right partner is make or break in some situations and Prohire’s support has been a godsend.”

Mike Hunter, sales manager, Prohire who concluded the deal with the Asco Foods says: “Temperature-controlled is a specialised market technically and both fleet uptime and vehicle appearance are even more critical in the food sector than in the average business. Prohire is delighted to be working with Asco Foods to deliver excellent service to its customers.”

Pictured: Sunny Chadha, director, Asco Foods: “We needed the right payload and the ability to have the flexibility of ambient, frozen and chilled products in any pallet configuration.”


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