Distribution award for Palmers Brewery

Bridport, UK:  Palmers Brewery has become the UK’s first small brewery to be awarded the Cask Marque’s Distributor Charter for its skill distributing real ale, including to the 54 pubs in the brewery’s chain.

Tim Woodrow, Palmers’ tenanted trade director, said the Charter complemented what they had already done in their pubs.  “Real ale is a live product and there are lots of things, which can change the quality of that product, if you’re not careful, so it’s terribly important to follow a strict regime and that’s what we’re about,” he says.

“We take personal pride in properly handling cask-conditioned ale and we’re very pleased to be awarded the Charter.  It cements the standards we expect of ourselves,” Woodriow says.

Paul Nunny, director of Cask Marque, said because ale was a live product a number of important factors determined whether it was delivered to the customer at its highest quality.  “It is important that it is kept in a temperature controlled environment, that sell-by dates are closely monitored and adhered to, and that a robust system is in place to monitor performance.

“Palmers’ distribution delivered all these requirements and passed with flying colours. The award of the Distributor Charter is the end of a journey by Palmers to deliver to their customers a great pint of beer in the glass,” he says.

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