Fowler Welch and FareShare celebrate 3 years and 3m meals

Spalding, UK: Fowler Welch has hit a major milestone with charity FareShare, redistributing enough surplus food to provide three million meals to vulnerable people.

The business joined forces with the FareShare charity three years ago, when several Fowler Welch customers voiced concerns about how best to deal with surplus product. They were keen to redistribute surplus food and thus reduce food waste but were struggling with the logistics involved in finding a sustainable solution.

Fowler Welch combined its expertise with FareShare’s efforts to redistribute good quality, in-date surplus food to almost 10,000 charities across the UK including domestic violence refuges, breakfast clubs, hospices and food banks.

The team developed a system that enables food customers to add surplus stock onto their usual collections, reducing waste without creating extra work and in doing so delivering a simple, cost-free way to support FareShare.

Originally launched on the South Coast, but expanded in 2018 to cover suppliers from the Spalding area, the Fowler Welch/FareShare collaboration means customers can donate their surplus food to people who need it most.

Fowler Welch is currently working with 40 suppliers to support the scheme, which in turn has now delivered more than three million meals to vulnerable people.

The Fowler Welch network is also used to provide transport solutions between major retailers and FareShare hubs, while the site at Heywood has been used to store and distribute stock donated as part of the annual Tesco Christmas Food Drive campaign.

Nick Hay, chief executive of Fowler Welch, said: “Food waste is an issue of growing concern among our customers and having an opportunity like this which enables our customers to put surplus product to good use in their local area and beyond is a win-win.

“Since starting the partnership with FareShare three years ago, we’ve seen continued success and interest from our customers, which shows no sign of slowing down.

“Plans to expand the scheme further include a supplier roadshow in Heywood later in the year, inviting major brands to visit the site to learn more about FareShare, the growing partnership and how the scheme works.


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