Fowler Welch clinches contract with Bradburys Cheese

Nuneaton, UK: Fowler Welch has won a three-year retail and foodservice distribution contract with Buxton-based Bradburys Cheese.

Initially Fowler Welch managed the full supply of cheeses to Tesco, Sainsbury’s, Morrisons and Brakes from Bradburys’ headquarters in Buxton. Following a successful implementation period, the contract has expanded to cover deliveries to Waitrose, Aldi, Lidl and Bidfood.

The volume is being managed through Fowler Welch’s shared site in Nuneaton and will allow Bradburys to reduce its carbon footprint with a significant reduction in food miles. Bradburys was impressed by Fowler Welch’s partnership with Saputo Dairy UK (formerly Dairy Crest) and felt the expertise demonstrated would also benefit Bradburys, with dedicated account management and improved customer experience.

Brain Owens, operations director at Bradburys, says: “Since getting on board with Fowler Welch, the team have shown tremendous flexibility in responding to our specific needs. We have received excellent service levels which is vital to ensuring we continue to grow with our customers by providing full, reliable supply in to them.”

Jon Lee, head of sales at Fowler Welch, said: “From the first meeting with the Bradburys team it was clear that their vision aligned with what Fowler Welch could offer and we’re delighted that this new relationship has grown significantly within the initial contract term.”

Nick Hay, chief executive at Fowler Welch, said: “This contract win is a great example of how we listen, respond and deliver for our customers, understanding their needs and providing solutions that match their requirements, demonstrating once again that Fowler Welch is #MoreThanFruitAndVeg.”

Bradburys supplies 400 different cheeses from around the world.


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