Frozen food sales grow

London, UK: The frozen food market grew 5.8% in value and by 1.6% in volume over the past year says analysts Kantar Worldpanel.

The total UK frozen food market is now valued at £5.6bn with frozen meat and poultry products the strongest performers growing 10.3% in value and 2.8% by volume. Ready meals have shown the highest volume growth in the sector with a rise of 3.9%, while frozen potato products and vegetables up by 8.2% and 6.7% and by volume by 2.7% and 3.5%.

Brian Young, director general, British Frozen Food Federation says: “The latest figures for the frozen retail sector have again demonstrated that the industry is continuing to thrive despite the ongoing recession.”

“With no sign of economic revival on the horizon, household budgets will continue to be under pressure from increasing food inflation and fuel costs. As disposable income continues to be squeezed, consumers will need to be ever diligent in managing their household budgets. The quality, nutrition and value of frozen foods mean that the prospects for this retail category continue to be extremely bright.”

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