Marketing is vital in a recession says Grocontinental

Whitchurch, Shropshire, UK: Successful companies carry on marketing in gloomy economic times and Grocontinental is following that strategy.

Talking in the latest issue of Cold Chain News, Grocontinental joint managing director Linda Grocott says: “We have taken the view that even though we have enjoyed a very successful time with our business during recent years, we needed to market ourselves more consistently.  The most successful companies always continue to market their businesses confidently, and the need is even greater during a recession.”

Meanwhile, James Keeler, director of Garnett Keeler Public Relations, says that social marketing will become increasingly important in the future. “Social networking was almost irrelevant in business-to-business marketing a little while ago but that is no longer the case – and it will become more and more important as time progresses, and as the social networks themselves evolve to meet the needs of business.

“They are doing that at a bewildering rate. However, I think there will be many people who will still prefer to sit down and open the pages of something tangible – a magazine or newspaper – for many years,” he said.
The full feature is available on Special Features page of this website.

WORLD NEWS

Cryoport buys Australian logistics provider

Nashville, Tennessee, US: Cryoport has acquired Critical Transport Solutions Australia for US$5million.It will continue to be run by the current management team but as part …

READ THE FULL STORY >

IWX Motor Freight uses Orbcomm to monitor trailers

Springfield, Missouri, US: IWX Motor Freight is using Orbcomm systems to track, monitor and control its refrigerated trailers. IWX, which hauls produce and pharmaceuticals from …

READ THE FULL STORY >

Transfesa Logistics and Euro Pool System collaborate on CoolRail

Valencia, Spain: Transfesa Logistics and Euro Pool System have begun collaborating on CoolRail routes, transporting fresh produce, in a bid to extend the services throughout …

READ THE FULL STORY >

Got milk? an entrepreneurial story

Chapel Hill, North Carolina, USA: Coronavirus has not been all bad news: Maple View Mobile milk delivery business experienced 500% growth during Covid-19. The North …

READ THE FULL STORY >

WHAT’S ON

Latest Tweets

@MartinSLewis Thought I heard Rishi Sunak say that SEISS 5 would cover May-September (same as furlough?). Might be wrong!

© 2021 Global Cold Chain News | Terms of use | Privacy Policy
Commercial Transport Publishing Limited, registered in England and Wales, Company No: 6453302. Registered Office: 6 Corunna Court, Corunna Road, Warwick CV34 5HQ