Online grocery shopping growth slows

London, UK: The boom in online grocery shopping in the UK is over with growth set to slow according to analysts Mintel.

Last year, 45% of consumers said they shopped for groceries online, down from 49% in 2016. Customers cite order problems and delivery charges as disincentives according to Mintel\s research. The survey of 2,000 internet users found that 63% said they had had an issue with an order in the past year.

Nick Carroll, associate director of retail research, Mintel, said: “Online grocery is, alongside the food discounters, one of the fastest-growing segments within the wider grocery sector.

“However, growth is slowing and the number of users is plateauing as retailers struggle to encourage new customers to try their services.”
Among those who had used online grocery services, complaints included missing products, late deliveries, incorrect substitutions and receiving goods that were damaged or close to their expiry dates.

Online grocery shopping is an increasingly important factor in the strategies of big food retailers, notably with Marks & Spencer spending £750m to acquire half of online firm Ocado.

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