Poundland moves into chilled and frozen food

Ashbourne, Derbyshire: Poundland has joined forces with specialist retailer Fulton’s Foods to sell chilled and frozen food.

Poundland is trialling the move at the Ashbourne store in Derbyshire.

Operations director Simon Singleton told DebyshireLive: “What we’ve done is moved the shop around to create space to put in a range of chilled and frozen food, because our customers have been saying they’d like to do the full, comprehensive shop with us, and there’s things they buy on a week-to-week basis that we don’t sell.

“And chilled and frozen food in particular was something that we didn’t sell.”

It is estimated that around 250 of the stores around the country will now start adding frozen food to their offering, following the launch in Ashbourne.

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