Wild Water provides chilled export service to Qatar

Doha, Qatar: Calon Wen, Wales’ supplier of organic dairy products, has selected Wild Water Group to provide an end-to-end chilled product storage and distribution service to Doha in Qatar.

The service includes the freight forwarding provision through Wild Water Group’s alliance with global freight logistics firm GAC Group. The group has been active in the Middle East for over 60 years and subsequently developed long-standing relationships with major airlines, such as Qatar Air.

Calon Wen consists of 20 organic dairy farmers, supplying supermarkets such as Tesco, Morrisons and Waitrose. The group started exporting to Asia and other Middle Eastern countries two years ago.

Stuart McNally, sales and business development manager at Calon Wen said: “Although we are already well positioned in other Middle Eastern countries, Qatar is a completely new distribution channel for us.

“We are dealing with temperature-sensitive products and therefore it is imperative that, for example, our organic butter is not warmed up at any point along the supply chain. It needs to be kept at a constant temperature for the entire journey – from our production facilities around Wales to our distributors’ premises in Doha.

“We believe that Wild Water Group’s growing local infrastructure and bespoke cold storage capabilities, combined with GAC Group’s specialist global freight forwarding and logistics expertise, particularly within the Middle East, were the right criteria for selection. We were looking for a ‘one stop shop’ and are now confident that both companies will collectively accommodate Calon Wen products to their final destination point in Doha.”

Ken Rattenbury, managing director of Wild Water Group said: “Having the much loved Welsh brand, Calon Wen, as our first food consolidation export order to Doha is really special. This project highlights the true value on offer for our export customers, which is our alliance with GAC Group and their long-standing relationships with major airlines and shipping carriers.

“Wild Water Group can now offer customers a global end-to-end cold chain service, as well as offer the opportunity to link up with other cold store operators around the world and to try and negotiate reciprocal trade agreements.”

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