Williams launches online ‘how to’ videos

Kings Lynn, Norfolk, UK: Williams Refrigeration has released five online videos that explore key areas surrounding its range of commercial blast chillers, from programming to maintenance and sustainability.

Three of the videos serve as the first instalments of the company’s new ‘how to’ series, which aims to give customers, prospective buyers and other foodservice professionals information about getting the best out of their commercial refrigeration units.

b69d114782873595_400x400arDespite the wide area of issues and information the videos cover, most of them are just over a minute in length. To the point, the clips provide viewers with information, quickly and easily.

BC Soft Chill and BC Hard Chill demonstrate how to program a Williams Blast Chiller. A voice-over describes each step, while an operator illustrates the process. Essentially, they work as video user manuals.

‘Prolonging The Life’ explores essential maintenance to get the most out of their Williams’ equipment, thereby ensuring longevity.

Its Sandwich Chiller and Pastry Chiller launch videos outline the key features of these new additions to the Gem Merchandiser range, with stylish camera work that emphasises their aesthetically pleasing designs, as well as their practicality. Williams is currently working on two further ‘How to’ videos – details to be announced soon.

“Online videos are an instant and easily accessible way for customers to learn more about Williams and our products. They are also a great platform for providing tips and advice,” says Martin Laws, marketing manager at Williams Refrigeration.

Williams Refrigeration offers a comprehensive range of solutions, from commercial refrigeration to bakery equipment including a market-leading choice of gastronorm cabinets, modular storage and reach-in and roll-in blast chillers.

WORLD NEWS

DFDS acquires HSF Logistics

Copenhagen, Denmark: DFDS has acquired cold chain logistics company HSF Logistics Group, which provides temperature-controlled services to meat and other food producers. The move is …

READ THE FULL STORY >

Arkansas Foodbank gets Carrier gift

Little Rock, Arkansas, USA: Carrier Transicold’s donation of a trailer refrigeration unit is helping Arkansas Foodbank respond to the current unprecedented demand for assistance addressing …

READ THE FULL STORY >

Pelican BioThermal partners with Asiana Airlines

Minneapolis, Minnesota, USA: Pelican BioThermal is providing Asiana Airlines access to Pelican’s Crēdo on Demand rental program for shipping temperature-sensitive pharmaceutical payloads. The collaboration allows …

READ THE FULL STORY >

Sinokor takes 1,700 Carrier PrimeLines boxes

Singapore: South Korea’s Sinokor Merchant Marine Company has bought 1,700 containers with Carrier Transicold PrimeLine fridges. The new refrigerated containers, a combination of 1,000, 40-foot, …

READ THE FULL STORY >

WHAT’S ON

Latest Tweets

Constellation Cold Logistics buys Grimsby-based HSH Cold Stores: bit.ly/35FqJKW

© 2021 Global Cold Chain News | Terms of use | Privacy Policy
Commercial Transport Publishing Limited, registered in England and Wales, Company No: 6453302. Registered Office: 6 Corunna Court, Corunna Road, Warwick CV34 5HQ